![]() ![]() Sometimes, the person reading your job description isn’t right for the role - but they know someone who is. If your job post stands out from the crowd, more people will share it If you can highlight the mutually beneficial aspects of the role, like the passion they’ll bring to the table and the growth opportunities on offer, there’s a greater chance that the right candidates will read your post thoroughly - and decide to apply. ![]() And even though the job market is changing, job posts that only focus on what the company needs may cause great candidates to lose interest. Of course, compensation and clout aren’t the only reasons candidates apply to jobs. They also share that whoever gets the job will get to “go into next job interview with Chief Meme Officer on resumé and LinkedIn.” It’s certainly enticing - so much so that I almost stopped writing this post in favor of applying. On average, candidates spend 14 seconds looking at a job post before deciding whether or not to apply - which is why it’s so important to answer the question “What’s in it for me?” as soon as possible.īud Light provides this answer almost immediately, emphasizing that its new hire will not only “get paid in Bud Light Seltzer and also real money” – $5,000 per month to be exact. It quickly – and transparently – answers the question “What’s in it for me?” The key is to use language that gives candidates a taste of the company and role, and they’ll apply if it feels like a fit for them. In fact, LinkedIn data shows that candidates are 2-4x less likely to apply and 4x more likely to view a company negatively if its job posts are overly casual in a way that isn’t reflective of the company’s actual culture. The lesson here isn’t to try and write a meme-worthy job post like this one. please.”īy closely tailoring the language and tone of the job description to the job itself, Bud Light is able to give candidates a feel for what the role will be like, helping them self-select in or out. ![]() That’s why the Chief Meme Officer job description taps into the kind of language you expect to see on social media, using words like “cringe,” “trash,” and the highly technical “thingy.” It’s also fittingly irreverent and tongue-in-cheek, imploring candidates to “Please help us. The best job posts provide a flavor of the job itself, helping candidates decide if it’s right for themīud Light knows that candidates who’ll excel in this role likely live and breathe internet culture. Here are a few lessons you can apply to your own job posts: 1. ![]() While most of us will never need to hire a Chief Meme Officer (though you might be tempted to apply for the position yourself), Bud Light’s job post reveals a lot about what it takes to craft a winning job description. ![]()
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